What Unforeseen Budgetary Hiccups Can I Plan For?
After preparing for months to put on the perfect trade show expo, last minute missteps can create unnecessary stress and frustration in an already high-pressure situation. As a rule, any planner knows that something will go wrong at some point during the trade show, there simply is no way to prevent or predict such an […]
What to Do When You’re Stuck with an Undesirable Booth Location
If you’ve ever attended a trade show, you likely understand the importance of getting a good booth location. The idea is that highly trafficked areas will bring more eyes to your company. But what if all the “good locations” are gone? It happens. After all, everyone can’t get the great spots, right? As long as […]
You Can Do a Trade Show on a Shoestring Budget
If you’ve been wanting to participate in setting up your very own booths at trade show’s, but assumed you couldn’t afford all of the associated expenses, think again. There are a number of ways to shave off thousands of dollars and still have a great experience. Here are a few ways you can attend a […]
What’s Your Trade Show ROI? How to Measure and Improve Yours
Chances are that you know the effectiveness of your print or online advertising campaigns. Determining the return on investment (ROI) of ad campaigns is vital when determining success. But are you applying the same standards to your trade show strategy? Trade show marketing works, not many people would dispute that. But gone are the days when […]
Sales Pitch Advice for Your Next Trade Show
Is your sales pitch feeling a little stale? Do you feel like your pitch has you going through the motions similar to a bankruptcy attorney reviewing documents with their client or a teacher going over the prepared lesson plan for the day? Instead of falling back on the lines you’ve rehearsed over and over, it […]
Consistency is the Key to Following Up
You planned it out ahead of time with your trade show checklist, you had the dream team trade show staff, and you raked in an outstanding number of leads at your last trade show. The calls for orders should be rolling in and your inbox should be full right? Guess again. All that hard work […]
Trade Show Marketing Tactics That Work
An often underused tactic in marketing is utilizing the element of surprise to showcase your dedication to the people that you are trying to impress. Going above and beyond customer expectations can take little effort on your part, but it could mean the difference between losing a sale and gaining a lifetime client. When developing a […]
How to Draw People To Your Booth & Keep Them There
Creating an eye-catching display for your trade show booth is half the battle when it comes to a successful expo in which an audience is drawn to your brand and interested in exploring it further. The other side of that coin is keeping your visitors engaged once they’ve stopped in for a quick peek. But […]
Fight Drowsiness & Stay Alert All Day at Trade Shows
One of the most frustrating and frequent obstacles that every person that has worked a trade show has experienced is the fatigue that comes from a long day of standing, talking and closing deals. With some trade shows beginning early in the day and extending into the night, it’s vital that you stay sharp for […]
Dressing to Impress at Trade Shows
Often overlooked due to the logistics and many details of getting your company ready for a trade show appearance, attire is yet another piece of the puzzle that can help your brand succeed at major industry events. Before interacting with anyone on your team, trade show attendees will usually take notice of the appearance of […]
How to Hire Trade Show Staff in the Digital Age
Your brand could have an amazing booth, a great location, and wonderful products, but you could still leave a trade show with lackluster results. Over the years, the rise of specialized trade show staffing has become more prevalent and important than ever before. Since the tools utilized today to collect data are more intricate and […]
Incorporating Video into Your Next Trade Show Exhibit
It can be hard in the trade show jungle. Whether you’re a new company, or one that’s been around the block, you have to make every custom exhibit a notch above the rest in order to win the favor of potential clients. Attendees are looking to be grabbed as they walk by your exhibit- not […]
