Planning Trade Show Sponsorship
Trade shows are an excellent venue to gain trade show sponsorship to help increase your trade show budget and to work in conjunction with a compatible business to expand both of your companies’ lead base. Planning trade show sponsorship is extremely important and with the ever changing world, it is important to keep up with […]
Trade Show Travel Plan Logistics
While outlining your trade show planning checklist, don’t forget the logistical travel plan for your team! There’s a little more to it than just the air and hotel factors. Take a look below to unlock the hidden “oh yea’s” in your brain before it’s too late. Reserve EARLY, Arrive EARLY Once you’ve finalized the staff and […]
First-Time Trade Show Exhibitor Lessons
If you are about ready to leap into the trade show arena for the first time; prepare to take some notes. While trade shows are wonderful platforms to use in order to get your products or services noticed, generate leads for your business, and gain exposure for your company/brand; it takes a lot to successfully plan […]
Trade Show Tips: Solidify Your Campaign Message
As with any worthy goal, time and planning precede accomplishment, and event marketing is no different. After deciding on an appropriate event for your business, you should start thinking about what message you want to send to attendees. As you brainstorm ideas, keep in mind that your company is competing with every other booth for […]
Las Vegas Trade Shows Experiencing Growth in 2016
The trade show industry in Las Vegas is breaking records left and right. In the first half of 2016, more than three million people visited the city to attend conferences and conventions, which is a 12.1 increase from the same period last year. It’s no surprise Las Vegas is doing so well. Last year, it was named […]
Tips For Keeping Trade Show Attendees Engaged
It’s the big day – the trade show you’ve been working tirelessly for months to plan is finally kicking off. Leading companies in your industry have set up beautifully designed booths and there’s already plenty of buzz in the media and online about your event. The last thing you want now is for attendees to […]
How to Properly Use Social Media at Trade Shows
Social media is a great way to generate excitement about your presence at an industry trade show. Just as trade shows give you the opportunity to connect with customers and industry leaders, social media let’s you enhance that connection and showcase it to the benefit of your brand. By following these tips before, during and […]
Tips for Improving Lead Generation at Trade Shows
You’ve got a trade show coming up and you’re excited to introduce a new service or product. Unfortunately, you’re still a little nervous about getting the necessary leads at your booth. Fear not, here are a few tips to motivate those attendees to choose to do business with your company. Before Your Show People will […]
Making a Good First Impression at Trade Shows
Trade shows provide an excellent opportunity for all kinds of businesses to meet new clients and establish themselves in their markets. One important thing to remember is that competition at trade shows can be stiff, since your business will be surrounded by other players looking to snag the same customers you are targeting. That’s why […]
Trade Show Booth Design Tips & Resources
Designing a trade show booth used to be a lot simpler. A couple of walls, a place to lay out materials, maybe a focal point and you were finished. But over the past decade, booths at trade shows have become more high-tech, colorful and complex. Figuring out what your company needs can be confusing, especially if you […]
3 Important Characteristics of Successful Trade Show Giveaways
Giveaways are one of the most important parts of attending and exhibiting at trade shows, so you’ll want to put some time and effort in designing your swag. Freebies displayed at your booth should catch eyes and ultimately support your main objective for being at the show. Trade show giveaways can help to increase brand awareness, […]
Defining Specific Trade Show Goals
When exhibiting at a trade show, how do you determine which goals to set for your business? The best method for setting specific goals is to determine the purpose behind your attendance at the trade show. Are you trying to expand the company? Looking to focus on networking and gaining leads? Are you unveiling a […]
