STRUCTURE

SET THE STAGE

1/3

What show are you attending?

What type of exhibit space?

How many times has your brand exhibited?

Have you set a budget?

What is your goal at this trade show?

Is your technology plan developed (videos, demos, interactives)?

Is your branding ready?

Can you capture leads and follow up?

Will you use this exhibit in the future?

How do you define success at a tradeshow?