After the completion of a successful trade show, it’s time to dip into your new database of leads. Don’t want wait longer than two weeks before reaching out to your new contacts you have accumulated. A brief, friendly and straight to the point email is just the ticket to securing repeat business. Let’s examine what […]
If you’ve begun the process of staffing for your next trade show, you’ve probably already noticed it’s quite the undertaking; one made even more challenging if you’re required to travel to the show. Aside from bringing your own staff, there are other roles you might be considering: models, booth hosts/hostesses, speakers and live talent. With […]
Trade shows are full of booths; booths upon booths, and a sea of people who are eager to visit each one. But from within this sea, there are sure-fire ways to stand out and rise above the crowd. These scenarios are the perfect opportunity to schedule a vendor presentation. These brief talks can run between […]
Qualifying leads during a trade show can be challenging as there is no time for additional research. Everything occurs in real time with little room for error. Forgetting a name, writing down the incorrect contact information, absentmindedly gathering data without discrimination, or asking the wrong questions will waste time and money. In order to generate […]
Currently one of the fastest growing/biggest online professional networks available, LinkedIn is a must for anyone serious about their trade show marketing.
When launching a novel product or service, businesses in all sectors can leverage online marketing channels to tell their target audience what’s new. Think blogs, social media, or online press releases, for example. This, then, begs the question: are trade shows a thing of the past? Let’s examine a few different point of views before […]