Dressing to Impress at Trade Shows

Often overlooked due to the logistics and many details of getting your company ready for a trade show appearance, attire is yet another piece of the puzzle that can help your brand succeed at major industry events. Before interacting with anyone on your team, trade show attendees will usually take notice of the appearance of your booth staff and immediately make a first impression. In order to make a positive impression on trade show attendees and display a sense of professionalism, here are some tips for dressing for success at your upcoming expo’s or trade shows.

Know Your Audience

Before taking out the finest suit in your wardrobe, make sure that you understand the type of companies that will be appearing at your upcoming trade shows. If your brand is associated with companies that typically dress in suits and business attire, feel free to dress similarly. This will display your company as both professional and knowledgeable, allowing other trade show attendees to feel at home while visiting your booth. For industries that typically feature employees dressed in a casual fashion, let your booth staff show off their unique styles with business casual attire. This will help your staff members appear more approachable to trade show attendees and perspective clients.

It is also wise to make sure that you do the proper research, with regards to your company’s trade show apparel, as overdressing or under-dressing could be detrimental to your trade show experience. If a suit and tie is too much for the vibe of the show, attendees may feel intimidated and may choose to skip over your booth. Unfortunately, wearing jeans and a button-down shirt to a suit and tie event could make your company the laughingstock of the show. To avoid this dilemma, do your due diligence and search for past photographs from previous events for a good feel of the fashion vibe of the trade shows.

Consider a Uniform

Whether you choose to dress in similarly colored suits or sweaters with your brand logo on them; consider implementing a uniform for your staff to wear at the show. This will let attendees know immediately who they are dealing with, cutting out some of the small talk and allowing your staff members to get right to business.

The right attire of your booth staff could make a significant impact on the performance of your company at an upcoming trade show. For more tips on making the most out of your next trade show appearance, or if you are looking for the absolute best custom trade show exhibits, give us a call today at (888) 633-4162 to see how Structure Exhibits is the right fit for you!