6 Technologies to Know for Experiential Marketing
It’s inescapable. Technology is as ingrained in our everyday lives as the air we breathe. As such, every company can benefit from experiential marketing. We’ve outlined the top six technologies all major companies are gravitating towards. Perhaps it’s time to usher this new world into your event marketing plan, too. 1. Facial Recognition Technology Facial […]
Photo Booth Ideas for Events
Photo booths are a great way to attract attendees and break the ice, so it’s no wonder they are popular at virtually all marketing and networking events. If you place a photo booth at your next event, you can be sure a lot of smiling attendees will stop by and say hello. There’s just something […]
How to Boost Productivity on the Day of Your Exhibit Event
The week of your custom exhibit event is going to be a hectic one, and every minute matters. You need to be on top of your responsibilities so that you see a return on your investment — and considering how expensive trade shows can be, that investment was likely a big one. Running your booth […]
6 Ways You Are Losing Money At Your Trade Show
There’s no denying the value of trade shows and event marketing; even in the digital age, human interaction plays a vital role in the sales process. With all the planning and effort that goes into each trade show, it’s important to maximize every dollar and minute spent. If you’re not paying attention to these details, you […]
How to Properly Utilize Space When Planning a Trade Show
Designing the layout of your custom exhibit space takes careful planning. It’s not inexpensive, and you’re often dealing with cramped areas. Your booth neighbors might be right up against you, several thousands of people will be passing by each day, and all the while, you’ve got to find a way to get them to notice […]
Trade Show Games & Booth Activities to Engage Attendees
In order to stand out at your next trade show event, don’t neglect the power of games and activities. Whether a simple raffle or a more complex smart phone treasure hunt, these fun diversions change the way attendees see and remember your brand presence. Create Mystery Mysteries can ignite people’s interest. Rather than sticking to […]
Trade Show Packing List: What to Bring to Your Next Event
The short duration of trade shows can catch new exhibitors off guard. Many arrive under prepared, which can lead to disaster. If you are new to trade shows, rather than risking an unsuccessful event, here are 36 items to put on your packing list. The Absolute Essential Trade Show Items 1. Box cutter Take it […]
Organizing Contact Info for Leads During Trade Shows
The hectic nature of a trade show can leave you with a pile of generic business cards and haphazardly written notes that don’t look familiar after the event. Attendees can also suffer from trade show fatigue after having seen hundreds of vendors. One of the easiest ways to stand out after a trade show is […]
Trade Show Marketing and Follow Up: Why Phone Calls Still Matter
In the era of texts and social media, phones have lost favor as a follow up method. Phone calls have a reputation as being inconvenient, ineffective, old-fashioned, and worst of all—scary. Nothing, however, could be further from the truth when you’re vying for a lead’s attention following a successful trade show event. The phone should […]
Trade Show Ideas for Small Businesses
Small businesses make wonderful exhibitors at trade shows. While it may seem intimidating to advertise your wares and services among larger competitors, you are likely to find that attendees are excited to uncover new faces and products. With some strategic planning, small businesses can flourish at trade shows. Here are a few ideas and tips […]
Branding and Signage: How to Cut Costs, Not Quality
When preparing your trade show budget, you’ll need to include some room for branding and signage at your booth. If you’re not careful, these advertising costs can drive up your budget considerably. However, there are several ways you can lower costs and still create eye-catching booth designs. Go Digital If you have the technology, you […]
Trade Show Contests that Drive Traffic to Your Booth
In addition to vendor presentations and freebies, contests are another great way to drive traffic to your trade show booth. A little bit of competition or even just gambler’s luck can entice more attendees to come to your booth, as well as create a positive buzz for your brand at the event. You get the […]
