When deciding to attend a trade show, there may be many questions running through your mind, especially when it comes to the type of exhibit you want showcase.
Two questions that many people ask before attending a trade show are: Will you buy or rent your exhibit? And what kind of design would you like? A custom purchased exhibit, for example, can be larger, is able to be re-used, and can be designed to your liking; while a modular rented display is more portable and lightweight.
Let’s take a look at some options to get you started down the right path.
Buying vs. Renting
The first thing to decide is whether you’d like to buy or rent your exhibit. The best way to make this decision is to ask yourself the following question:
Will you be attending more than three trade shows per year?
If the answer is yes then, in the end, it’s more cost-effective to buy your exhibit. This comes with a range of other benefits. If you buy your exhibit, you help ensure your brand is consistent and recognizable at each trade show you attend. Furthermore, you can also afford yourself more room for custom design. Yet, you may have to set aside a budget for storage fees to house the exhibit between trade shows.
If, however, you only anticipate one or two trade shows per year, then you might want to rent your exhibit. This allows you to have a fresh, new look every time you attend a trade show. Also, you won’t have to add storage fees to your budget.
Custom exhibits are a tremendous amount of fun to create. By being able to have your exhibit custom designed, it allows your brand and vision to shine through. This can help set you apart from the other exhibits you will see at the trade show.
These exhibits tend to be larger than a simple booth. They can incorporate hard wall panels to create actual rooms and separate areas. By having the exhibit custom designed, you are bound to draw attention from all over at the trade show.
Modular exhibits are another type of exhibit you should consider for a trade show. Modular’s are lightweight and easier to transport. Given their ability to reconfigure, these exhibits can morph into new layouts.
If one of your priorities is adapt with each trade show you attend, then a modular exhibit might be the way to go. Likewise, if you travel a lot and prefer a lightweight, versatile option, these might be a better fit as well.
Creating Your Exhbit
Here at Structure Exhibits, we will help you outline the entire process for creating a trade show exhibit; from setting your budget, to designing your booth, we have an entire team ready to meet your every need.
Besides designing your booth, we also have numerous furniture and accessory selections that will get your exhibit to stand out. We also provide storage and maintenance, and installation and dismantling services, if you need them.
Contact Structure Exhibits today, and let us help you plan for your next trade show or event!