Using Social Media to Market Your Next Trade Show
If you want cheap and effective marketing to drum up interest in your next trade show event, don’t overlook the reach of social media. A few posts on Facebook or email blasts to current clients is the safe bet, though. In order to reach as many people as possible and generate new interest, you have […]
Increase Booth Traffic with Pre-Show Direct Mailers
How do you stand out at a trade show among hundreds or even thousands of competing booths? Pre-show planning is one of the keys to attracting visitors and qualified leads on the day of the show. Part of your prep work should include an underutilized marketing technique—distributing direct mailers to attendees. Few trade show participants […]
Trade Show Freebies That Work
The pen, water bottle, and stress ball are three of the most common trade show freebies to come across. Most are discarded, left in a hotel room, or placed as one of many in the back of a junk drawer. However, that doesn’t mean that merchandise doesn’t work. Giveaways still remain an effective way to […]
Top Event Tech Trends for 2018
Technology continues to transform the trade show experience, and 2018 has already ushered in several new trends. Whether you’re seeking to draw more people into your booth, or you just want to track feedback from clients, technology offers useful solutions. Expect to see the following tech trends popping up at trades show booths throughout the […]
Why Marketing Your Trade Show Should Be Your Top Priority
Too often marketing gets lost in a trade show environment; businesses end up relying only on their exhibit to bring them incoming traffic or untrained booth attendants that are not able to effectively engage attendees. Success for your business during trade shows starts well before booth set up on the day of the event, as […]
Common Trade Show Mistakes and How to Avoid Them
While it may seem simple to organize a trade show booth that will effectively inspire attendees and competitors alike, it takes far more planning and foresight than simply showing up and providing giveaways and handing out business cards. In order for your booth to be a success, it is important for attendees to walk away […]
What Type of Trade Show Exhibit is Right for You?
When deciding to attend a trade show, there may be many questions running through your mind, especially when it comes to the type of exhibit you want showcase. Two questions that many people ask before attending a trade show are: Will you buy or rent your exhibit? And what kind of design would you like? […]
What to Say In Your Follow-Up Correspondence with Prospective Clients
After the completion of a successful trade show, it’s time to dip into your new database of leads. Don’t want wait longer than two weeks before reaching out to your new contacts you have accumulated. A brief, friendly and straight to the point email is just the ticket to securing repeat business. Let’s examine what […]
How to Find the Best Staff for Your Trade Show Booth
If you’ve begun the process of staffing for your next trade show, you’ve probably already noticed it’s quite the undertaking; one made even more challenging if you’re required to travel to the show. Aside from bringing your own staff, there are other roles you might be considering: models, booth hosts/hostesses, speakers and live talent. With […]
The Benefits of Vendor Presentations
Trade shows are full of booths; booths upon booths, and a sea of people who are eager to visit each one. But from within this sea, there are sure-fire ways to stand out and rise above the crowd. These scenarios are the perfect opportunity to schedule a vendor presentation. These brief talks can run between […]
Strategies for Qualifying Leads at Trade Shows
Qualifying leads during a trade show can be challenging as there is no time for additional research. Everything occurs in real time with little room for error. Forgetting a name, writing down the incorrect contact information, absentmindedly gathering data without discrimination, or asking the wrong questions will waste time and money. In order to generate […]
Using LinkedIn to Promote Your Trade Show Booth
LinkedIn is currently the fastest growing professional social network in the world, with over 500,000,000 members at the time of the construction of this post. Additionally, new members sign up to use the site at a mind boggling two per second. With those impressive statistics, and the high rates of conversion that LinkedIn advertising gets, it would […]