Leica is a leading camera company based in Germany. Structure partnered with Leica to create a new exhibit for Shot Show– a major US firearms and hunting show– to showcase their sport optics products.
Structure designed Leica’s first new exhibit in 20 years, revamping the entire look to match the company’s modernized aesthetic. We created a booth to communicate with the US hunting market while still maintaining cohesion with Leica’s established, recognizable brand.
Product Photography and video
Structure created video for all of Leica’s new optical products. We showed Leica’s products in a sleek, clean aesthetic, playing on classic James Bond and exciting action movies.
360 Interactive Product photography
As shopping online and web sales continue to grow, new technology has pushed interaction with products online. Leica asked us to help them get to the next step online. We built interactive file sets using hundred of pictures to create 360 degree interactive views of products that contain hotspots and allow the user to dig into the deeper details of the product. Interactive online products increase sales substantially.