Ufc Experience


The UFC approached Structure to design and fulfill an interactive exhibit for their yearly event “The Fan Expo” depicting the last 20 years of the UFC.  The concept we developed was a series of interlocking Octagons where fans can learn about the history of the UFC and utilize some of the training mechanisms the fighters use.

Mapping the Experience

Creating interactive experiences takes a lot of constructive planning to ensure a successful showing.  In order to determine how fans would navigate the exhibit we developed overviews, planning, traffic flow, and timing as well as ideas the fans would experience as they moved throughout the history.

It's Time For Structure...