Memorability Meets Flexibility
Looking to showcase their new products and updated Point of Sale app, Square came to Structure to create an immersive environment and interactive experience that could be customized to a wide range of exhibit spaces.
Structure designed and built a modern space with eye-catching elements, reflecting Square’s streamlined branding. The design’s key feature was a 16 foot archway and branding sign spanning across the booth space, making the booth memorable to everyone at the show. The archway’s legs featured spectacular light box graphics, sconce lighting, and a custom light box sign that was sure to capture attention.
The custom rental façade wall with white gloss finish and black trim featured a pass-thru doorway and retail-style storefront window.
All elements within the storefront window were intentionally left white as part of an augmented reality activation in the booth.
An eight-foot double-sided lightbox, custom device cabinets and an open floorplan created a flexible space where attendees felt welcomed to engage.