Led video wall
Grand Entrance for the New Branding
Optum decided to tout their new branding duds by providing the entire hospitality entrance to the HLTH Expo in late 2022. Throughout the more than 50,000 SF corridor, they featured high impact lighting that set the mood and large backlit graphics that told customer stories of personal care provided by the health giant.
Making use of the wide open space, we custom built a thirty foot interactive wall for customers to share their intimate stories of loved ones, the challenges they faced, and inspired them to create the change they want to see in their health.
Structure provides all of our furniture options in-house. From soft seating to desks, reception areas and workstations we have the items you need with the quality you expect and the ability to customize it and tie the room together to complete your brand statement.
Award Winning Muralist Timothy Goodman took the words of the audience to create a backdrop that signified what HLTH’s collective vision truly looks like. Each person visiting the exhibit was asked to write down what’s most important to them about health in their community and add it to the suggestion box.