Full Brand Evolution
Motorcar Parts of America is a leading manufacturer and distributor of aftermarket auto parts. They came to Structure looking to update their office and exhibit to match their new brand identity and strategy.
MPA needed a larger booth to fit into their newly expanded exhibit space and a complete redesign to fit with the latest development of their brand identity.
We facilitated a new brand identity for MPA including new logo, collateral, video and graphics that were integrated into the exhibit design and production.
Structure laid out MPA’s new in-house production studio, the Innovation Center.