MY INTEREST LIST

    Dressing to Impress at Trade Shows

    Often overlooked due to the logistics and many details of getting your company ready for a trade show appearance, attire is yet another piece of the puzzle that can help your brand succeed at major industry events. Before interacting with anyone on your team, trade show attendees will usually take notice of the appearance of […]

    Incorporating Video into Your Next Trade Show Exhibit

    It can be hard in the trade show jungle. Whether you’re a new company, or one that’s been around the block, you have to make every custom exhibit a notch above the rest in order to win the favor of potential clients. Attendees are looking to be grabbed as they walk by your exhibit- not […]

    First-Time Trade Show Exhibitor Lessons

    If you are about ready to leap into the trade show arena for the first time; prepare to take some notes. While trade shows are wonderful platforms to use in order to get your products or services noticed, generate leads for your business, and gain exposure for your company/brand; it takes a lot to successfully plan […]

    Trade Show Tips: Solidify Your Campaign Message

    As with any worthy goal, time and planning precede accomplishment, and event marketing is no different. After deciding on an appropriate event for your business, you should start thinking about what message you want to send to attendees. As you brainstorm ideas, keep in mind that your company is competing with every other booth for […]

    Is your brand ready to rock?

    Take our SHOW READINESS QUIZ and see if you’re ready for the spotlight.